Bachelor's Degree in Visual Communication
After completing the Visual Communications program at Westwood, graduates have the chance to begin work in an original and thrilling field where they may work on everything from multimedia production and illustration to advertising and animation.
Graduates of the Bachelor Degree in Visual Communications have prepared skills which are vital to progress in the field of Visual Communications, such as marketing, design, and technical skills. Students in the program also enroll in both general education and management classes which help them relate skills in communication, general management, logic, critical thinking, and problem solving to challenges in the workplace.
After completing this program, most look for employment at advertising agencies, design companies, internet companies, in-house design departments, or web design firms. Graphic designers with an established portfolio may be successful finding opportunities for freelance work.
Course topics for management and business classes may consist of project management, finance, entrepreneurial strategies, advanced algebra, and organizational behavior.
Graduates of this program of study should be able to:
- Relate management concepts and theory to solve problems in Visual Communications.
- Use technology to create typographic layouts and designs.
- Apply theory to graphic design using image and type.
- Use advanced Adobe PhotoShop techniques to address conceptual, organizational, and image editing processes.
- Conduct market planning and research to develop marketing plans.
- Demonstrate technical writing and public speaking skills to effectively communicate in a technical environment.
- Use critical thinking and problem solving skills to develop logical arguments.
- Use various advanced features of graphic software applications to develop corporate presentations and marketing collateral.
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