Bachelor's Degree in Marketing
It is essential for marketing managers to be creative, analytical, and have leadership skills to direct the marketing function of the business enterprise. The Marketing Major teaches students how to recognize customer needs, where to market and how to price products and services, how to communicate information about services and products to customers and potential customers, and how to react to increasing demands in different cultures and countries.
The marketing program begins with an initial marketing course which serves as a foundation for additional study in areas such as of advertising, buyer behavior, international marketing, and marketing research.
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