Bachelor of Science in Business/Marketing
Analytical, creative leaders are needed to function as today's marketing managers. These qualities are essential to the successful management of marketing in a business enterprise. University of Phoenix offers a Marketing Major with a unique curriculum designed to teach students how to communicate effectively with customers while sharing information about products and services, how to price products and services, where to market, how to meet an assortment of customer needs, and how to respond to rising demands placed by various cultures and countries. Topics covered throughout this program include fundamental marketing, along with an in-depth study of marketing research, buyer behavior, advertising, and international marketing.
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